Using Facebook as a Recruiting Tool

In a recent post, we explored some of the ways that Facebook could be used to maximize your reach potential. As this is the biggest platform for social media use in existence, it’s time to examine how Facebook can be used as a quality recruiting tool for your staffing firm. In addition to equipping your business with a Staffing Liability Insurance program, heed the following expertly crafted advice.

Posting.

There’s no magic formula for posting, but finding a good balance is tricky to master. Experts recommend posting no more than three times a day and three hours apart. You don’t want to annoy your followers by posting too much and you don’t want to lose their interest by posting too little. Therefore, mix up the posts to include fun links, informative posts, and job postings.

These can include client recognition, events, job fairs, staff rewards, staff anniversaries, and holiday postings. Find a balance within your company’s marketing strategy.

Boosting.

Facebook’s “boosting” feature is one of the best marketing ploys they offer. Not only do you get to show your post to thousands of real people for a fraction of what equivalent marketing would expect to cost, but you can also target the specific audience you want to reach, explains Staffing Talk. Make sure to include a fun, bright picture and minimize the text so that they’re approved in a timely manner. The more engaging and interesting the post is, the more likely people are to like and share it, so be wise about boosting your ads.

Tagging.

Tag your employees and friends within reason. This way, the exposure will be boosted and the people who are tagged will have a greater chance of seeing the post. Next, encourage people to tag their friends in the post. For example, if it’s a job posting, ask followers to tag friends who might be interested in the position.

About World Wide

For the last 50 years, World Wide Specialty Programs has dedicated itself to providing the optimal products and solutions for the staffing industry. As the only insurance firm to be an ASA commercial liability partner, we are committed to that partnership and committed to using our knowledge of the industry to provide staffing firms with the best possible coverage. For more information about Staffing Professional Liability Insurance or any other coverage we have available to protect your staffing business, give us a call at (631) 390-0900 to speak with one of our representatives.

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