Giving your clients advice is one of the many jobs you will have as an insurance broker. While your clients may have specific questions about things like staffing liability insurance, you may find that some conversations lend themselves to sharing insight into a number of job-specific areas. Being able to recognize the challenges and risks your clients face can give you an opportunity to move into risk management conversations.
Tips for Crafting the Perfect Recruiting Email Subject Line
Your staffing clients understand the importance of making a good first impression on their own clients, but few companies realize how vital it is to make a good first impression on potential hires. The job market is highly competitive and being able to snag highly skilled laborers before the competition does is one way to stay on top. Digital recruiting can be more profitable and efficient if you learn how to create the perfect email subject line.
Keep It Short but Powerful
The subject line of an email contains a brief snapshot into the body of the information, and the ideal way to capture a recruit’s attention is through clear, succinct, impacting language. Avoid being wordy and ambiguous. Recipients are quick to mark an email as SPAM and send it straight into the trash for misleading or salesy headlines. Your subject line should excite and intrigue the recipient to read on but in 70 characters or less. Be engaging, potentially using a friendly emoji to help sell the message to the recipient.
Remain Relevant
The recipient needs to care about your message if they are going to open it and read on. Staffing companies want the top talent in the industry to join the team, so the message needs to address what kind of job seeker the email is reaching. There is a difference between engaging with a database of job seekers or actively offering a positive to relevant candidates. Rather than using generalized, industry positions, direct the email toward a specific interest or niche. Instead of a subject line for “open marketing positions,” tweak the line to read “ ideal role for digital marketing specialist with SEO experience.”
Listen To Data and Statistics
It can be hard for small companies to thoroughly train their staff on the trends and needs of digital recruiting, but as a broker, you can advise your clients to use industry-supported data and statistics. Encourage your staffing clients to consider the following:
- Change wording from “why” to “who” to personalize the information
- Increase interest by 59% buy including the word photo in the subject line
- Use bracketed explanations to drive content interest by 112%
- Achieve a higher open rate with emails that have personalized subject lines
A few changes can make a big difference in digital recruiting. Pass these tips along to your staffing clients along with a good insurance strategy.
About World Wide Specialty Programs
For the last 50 years, World Wide Specialty Programs has dedicated itself to providing the optimal products and solutions for the staffing industry. As the only insurance firm to be an ASA commercial liability partner, we are committed to that partnership and committed to using our knowledge of the industry to provide staffing firms with the best possible coverage. For more information about Staffing Professional Liability Insurance or any other coverage, we have available to protect your staffing business, give us a call at (877) 256-0468 to speak with one of our representatives.