What is Talent Enablement?

Businesses that conduct most of their advertising online usually focus on their conversion rates, or the number of visitors on their sites that become paying customers. According to a survey by Forbes, around 8% of visitors who access the site in question through Google or another popular search engine become customers. That conversion rate drops to 4.7% for Facebook and just 0.5% for YouTube.

If you’re an insurance agent who offers staffing liability insurance, your clients’ concerns about their bottom lines probably come up in your meetings. One of the best ways that you can help them is to tell them about talent enablement strategies.

What Is Talent Enablement?

The purpose of talent enablement is to use companies’ resources more efficiently, leading to better conversion rates and higher productivity. Talent enablement involves offering more employee training so that workers can confidently interact with customers. It also requires companies to rethink their communication infrastructure so as to best meet their clients’ and employees’ needs. As a result, most talent enablement strategies are long-term business plan improvements.

What Are the Benefits?

There are many reasons why talent enablement is important. Once employees have undergone their new training, they’re more knowledgeable about factors that affect conversion rates:

  • Application of user experience design
  • Relevance of content
  • Activity on social media
  • Effectiveness of calls to action

Even if certain employees aren’t responsible for designing their companies’ websites, knowing the elements of an effective online pitch increases their understanding of business operations. With this boost in talent, their productivity and motivation are also likely to increase.

Talent enablement strategies usually involve consolidating communication tools, allowing your staffing liability insurance clients to communicate more efficiently. Many businesses invest in customer-managed relationship technology, which allows employees to easily access customers’ data and communicate with each other. Implementing these tools prevents employees from duplicating tasks and ensures that they’re offering customers the most up-to-date data.

All of these benefits combine to improve your clients’ bottom lines. When their employees are more knowledgeable and better equipped, they can target their services to customers’ needs, leading to higher conversion rates and sales.

How Do Businesses Implement Talent Enablement Programs?

Implementing a talent enablement program looks different for every company. First, business owners should identify their goals. For example, do they want to increase their conversion rates by a certain percentage, or are they aiming to improve customer satisfaction levels? Next, they should establish a reasonable timeframe for meeting these goals.

Working with marketing specialists, your staffing liability insurance clients should develop in-service training programs for current employees and revisit their orientations for new hires. This training is especially crucial for search engine optimization writers and other content creators. For best results, they also need to introduce CRM technology and other communication aids in the training programs.

About World Wide Specialty Programs

For the last 50 years, World Wide Specialty Programs has dedicated itself to providing the optimal products and solutions for the staffing industry. As the only insurance firm to be an ASA commercial liability partner, we are committed to that partnership and committed to using our knowledge of the industry to provide staffing firms with the best possible coverage. For more information about Staffing Professional Liability Insurance or any other coverage, we have available to protect your staffing business, give us a call at (877) 256-0468 to speak with one of our representatives.