Every staffing agency wants to do their best to meet their customer’s expectations. While no one is without faults, perfecting your technique is your top priority. Therefore, we have comprised a list of tips to improve your survey practices to elicit honest feedback needed to make the necessary changes. Before implementing these strategies, ensure your Staffing Liability Insurance is up-to-date and in effect.
Create a customer feedback survey.
You won’t know how you’re doing if you don’t ask the questions. Consider the important ones and place them at the beginning of a customized survey. This way, your clients can fill them out and get to the important questions even if they choose to not complete the questionnaire. Custom surveys can be created through websites such as SurveyMonkey to make it easier.
Ask the right questions.
A survey is useless if you don’t pinpoint the issues you wish to target. If you don’t know where to start, research some basic questions for staffing agencies, then tailor them to address your specific pinpoints.
Welcome positive and negative feedback.
A well-designed survey should encourage your customers to tell you what you’re doing right, as well as what you could improve upon. Make sure you ask questions to help you identify new business opportunities, uncover service issues of which you may not have been aware, and garner content for testimonials and client success stories, explains Haley Marketing.
Put the survey front and center.
Put a link to your survey on your website where it can easily be found, or send an email after the interaction has been completed and politely request their time for a short survey and include the link. The more accessible it is, the more responses you’ll get.
Thoroughly train employees.
According to the article, the people who regularly speak to your clients the most should be trained to ask basic satisfaction questions – daily. If they uncover potential problems or business opportunities, have them escalate the issue to the appropriate person. And if they hear a great comment from a satisfied client, train them to ask for permission to use the feedback in your marketing materials!
About World Wide
For the last 50 years, World Wide Specialty Programs has dedicated itself to providing the optimal products and solutions for the staffing industry. As the only insurance firm to be an ASA commercial liability partner, we are committed to that partnership and committed to using our knowledge of the industry to provide staffing firms with the best possible coverage. For more information about Staffing Professional Liability Insurance or any other coverage we have available to protect your staffing business, give us a call at 877-256-0468 to speak with one of our representatives.