Increasing Staffing Firm Value: Promotional Materials

Adding Value to Your Firm > Promotional Materials

Almost every company has some sort of complimentary promotional materials; from shirts to pens and notepads, there’s a wide array of things that your firm can offer. In this series of posts, we’ve covered different ways that staffing agencies can add value to their firms and be more than just a job placement firm, but rather a professional partner. We’ve covered the basics, including offering free meals and even continuing education programs. Now, we’re going to explore how to make the most of your marketing materials, despite them being free. Before reading on, secure your operation with an iron-clad Staffing General Liability Insurance policy, crafted to respond to your unique exposures.

What kind of promotional materials should I offer?

  • Notepads
  • Calendars
  • Pens
  • Mugs
  • Water bottles
  • Apparel
  • Reusable bags

Anything can be turned into a promotional item, just make sure it’s something that people use regularly so they don’t inadvertently stow it away.

Include a logo on everything.

The point of promotional items, complimentary or not, is to market your business. It’s wise to put your company logo on all marketing materials, and even include customizations for repeat customers to make sure they use the item you give them.

Environmental targeting.

Environmental targeting means to give items that will be used in the environment where decisions that involve your product or service will be made. For example, if you operate an online business, give out mouse pads or flash drives – items that will be used when decision makers are at their computers thinking about placing an order, says Business Know How.

Give them a choice.

Your clients will benefit from being able to choose which item they want. This way, they can pick something they will use, and refer you when someone asks where they received it.

About World Wide

For the last 50 years, World Wide Specialty Programs has dedicated itself to providing the optimal products and solutions for the staffing industry. As the only insurance firm to be an ASA commercial liability partner, we are committed to that partnership and committed to using our knowledge of the industry to provide staffing firms with the best possible coverage. For more information about Staffing Professional Liability Insurance or any other coverage we have available to protect your staffing business, give us a call at (800) 245-9653 to speak with one of our representatives.