Staffing Industry Insurance Marketing Tips for Staffing Agencies
Marketing used to be a game of networking and hitting the phones. Now, marketers must sift through a complexity of online and offline channels in their marketing efforts. Developing a thorough marketing strategy is crucial for staffing agencies, but not always easy. Here are a few marketing tips for staffing agencies to get you started.
Identify your target audience. Are you focused in a particular industry or region? What type of candidates are you looking for? Identifying a clear targeted audience will help you improve your communication strategy.
Stay in touch. Once you’ve identified your target audience, pay attention. What is that particular industry talking about? Join association groups online, and set up Google Alerts to make sure you stay updated.
Get involved. Once you’ve got a grasp of what your audience is talking about, get involved! Join in discussions, respond to questions, and engage with your followers on social media. Start a blog to provide interesting content. The goal is to establish yourself as an authority is a certain niche or area, and become a valuable resource. Make sure you update content regularly.
Integrate. Use multiple methods in your marketing strategies. Use email blasts, newsletters, and social media. Coordinate social media activity with offline PR and advertising. Make sure your message is consistent and available across all channels.
Train. Make sure your employees know your marketing strategy goals, and the proper way to interact with clients. They should be trained on how to respond to any negative messages or unhappy customers, and what constitutes appropriate content.
World Wide Specialty Programs has always had a singular purpose – to design, develop and provide Staffing insurance products for the staffing industry. Our method is simple: track those changes; listen to emerging needs, and respond. We work with over 2,000 insurance brokers nationwide. We know the staffing industry better than anyone, and can provide great options for your staffing industry insurance needs. Contact us today for more information about our staffing insurance programs.