How Employment Agencies Can Use Social Media

Staffing agencies and other employment agencies often have to often jump through hoops to make their job work. But with modern times comes a little bit of ease when it comes down to finding job seekers. A new easy way for employment agencies to find potential work candidates is through the use of social media. 86 percent of people in the first 10 years of their career are likely to use social media in their job search, according to a study done by Glassdoor. And the same study found that nearly two-thirds of employees say that their employer doesn’t know how to utilize social media. Don’t be a part of that two-thirds; make sure you’re really utilizing what social media can offer. Here’s some tips on how employment agencies can use social media in their line of work.

Create Content Relevant to Job Seekers

Staffing agencies are always on the lookout for job seekers to recruit. One way to draw people in to your company is through creating content that is relevant to job seekers, according to Brafton. Draw people in through articles posted on your website or through content that’s pushed through your social media. It’s important to make sure you are using every type of social media possible, because they all reach a different demographic of people. While LinkedIn is the easiest for recruiters to use, it’s important to stretch out towards Twitter, Facebook, Snapchat and Instagram as well.

Make Sure You Stay Engaged

One thing that people don’t want is to feel like they are talking to a brick wall. Always stay on top of your social media interactions. If there’s someone who looks like they need some assistance, don’t be afraid to reach out. Interact with potential recruits through social media. Even jumping on message boards can help ensure that you find the right candidates, according to Undercover Recruiter. Make sure you establish your company as one that is both helpful and reliable by answering any questions that people might have.

Use Social Media to the Fullest

Nearly three in four people say that their company does not know how to promote their employment brand on social media, according to Glassdoor’s study. Don’t be one of those people. Make sure you’re always using social media to the fullest extent. Take control of your social media by taking advantage of apps like Hootsuite that make streamlining posts a little bit better. You can easily promote your brand by engaging with others, according to Factor Finders.

About World Wide Specialty Programs

For the last 50 years, World Wide Specialty Programs has dedicated itself to providing the optimal products and solutions for the staffing industry. As the only insurance firm to be an ASA commercial liability partner, we are committed to that partnership and committed to using our knowledge of the industry to provide staffing firms with the best possible coverage. For more information about Staffing Professional Liability Insurance or any other coverage, we have available to protect your staffing business, give us a call at (800) 245-9653 to speak with one of our representatives.

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